Users will soon have a new feature that enables them to lessen the volume of AI-made content appearing in their feeds. This initiative comes as the service revealed that it presently contains more than 1 thousand million content made with AI.
Pilot Phase and Launch
This change is in a pilot phase over the next few weeks before a full-scale release. This advancement aligns with a rise in AI content, spurred by new video-generation tools.
AI Proliferation Online
Studies have shown that approximately 10% of the most rapidly expanding content creators on another major platform only show content made by AI. A significant portion of this content is considered low-quality AI content, a phrase for poor-quality, factory-style content that is often nonsensical or dreamlike.
Based on user feedback that many people like content created using AI tools, from digital art to science explainers, and we aim to offer the community the power to see more or less of that, based on their own likes,” commented a company executive.
AI on the Platform
TikTok announced that there are now over a billion videos on its app identified as artificially created. In total, more than 100 mn pieces of content are uploaded to the app daily, making AI content a limited percentage of its total content library.
How to Adjust Settings
Users will be able to decrease or raise the volume of artificial media they see by accessing the topic control feature in the platform and choosing the AI content topic. Other topics that can already be controlled under the filter include news, fashion, beauty, and movement.
Platform Guidelines
Its rules mandate users to label convincing AI-made content, and it prohibits dangerous deepfakes of celebrities or crisis events. Any authentic-looking artificial content that is not labeled can be deleted under its user guidelines.
In addition, the service will henceforth apply an artificially created watermark to content made using its built-in AI features, or detected by an industry-wide initiative for identifying content made by AI. This measure is intended to stop users from seeking to evade the tagging system.
Educational Initiatives
TikTok is furthermore launching a $2 million educational fund for professionals and groups to create learning resources about responsible artificial intelligence. This program will assist non-profit groups focused on training coding and technology.
Moderation Strategy
The video-sharing app has defended its safety measures, amid debate over intentions to make redundant a large number of content moderators in the United Kingdom. TikTok is planning to reduce hundreds of positions in its trust and safety team in its British office, with worker representatives and digital protection specialists voicing alarm that humans are being replaced by machine-led review.
A company official stated that staff-based oversight would continue to be important, but AI can protect employees by removing the most harmful content prior to it gets reviewed by staff. The company stated a 76% decrease in explicit and harmful content seen by human moderators over the previous year due to reliance on its automated systems.
We believe it is crucial to integrate staff and AI to ensure user safety,” she said. “We’ll have people as involved in the system, but we also think it’s extremely critical to limit contact with unsafe media as quickly as possible, which is why a significant AI assistance is really helping us work at speed.”
